The new H-E-B Visa Signature® Credit Card

5% Cash Back

on the

H-E-B Brands you love

Plus, get 1.5% cash back on all other purchases at H-E-B or anyplace else, with no annual fee1.

Apply now
There is no impact on your credit to see if you’re approved2

No annual fee

5% unlimited cash back
on the h-e-b brands you love3

You’ll earn cash back when you shop at H-E-B or Central Market stores, online at heb.com or centralmarket.com, or through the My H-E-B or Central Market apps.

And many more!

Plus

1.5%

Unlimited cash back on all other purchases at H-E-B

1.5%

Unlimited cash back anyplace else

5%

Unlimited cash back on Favor delivery orders

SEE HOW MUCH YOU COULD EARN

Move the sliders below to match your monthly spending

On H-E-B brand products

5% Cash back

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$
0
$0
$5,000
On all other purchases at H-E-B

1.5% Cash back

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$
0
0
100
Anyplace else, such as gas, restaurants, and travel

1.5% Cash back

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
$
0
0
100
On Favor Delivery orders

5% Cash back

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
$
0
0
1,000,000

Based on your monthly spending, here's what you could earn every year

$

100

More amazing benefits

The H-E-B Visa Signature Credit Card gives you exclusive access to Visa Signature benefits, including valuable travel discounts and unique experiences.

See all benefits

Visa Signature Concierge*

Get complimentary 24/7 assistance with booking travel, event tickets, dinner reservations, and more.

Visa Signature Luxury Hotel Collection**

Enjoy special offers and upgrades at 900+ Visa Signature Luxury Hotel properties worldwide.

Visa Signature Rental Car Privileges

Book your next car rental using your H-E-B Visa Signature® card to receive special savings and benefits from Avis, Budget, and Audi on demand.

A Card For Every Texan

Choose from two card designs that both offer the same unlimited cash back

Texas Mural Edition

Heart of Texas Edition

LIMITED EDITION

Texas Mural card in metal

The first 20,000 approved cardholders will have the opportunity to select a Texas Mural • Limited Edition Metal card4

Apply now

Apply now to see if you’re eligible, with no impact to your credit score2 until you accept your offer.

Apply now
About Imprint

H-E-B partners with Imprint to issue your card and manage your cash back rewards.

Learn more

The H-E-B Visa Signature® Credit Card is issued by First Electronic Bank, Member FDIC, pursuant to a license from Visa USA Inc. The H-E-B Credit Card is powered by Imprint Payments, Inc.

1. Subject to eligibility. See Rewards Program Terms & Conditions and Credit Program Cardholder Agreement for more details.
2. If you choose to accept your offer for the H-E-B Visa Signature® Credit Card, the information we provide to credit reporting agencies may impact your credit score.
3. 5% cash back applies only to H-E-B brand products purchased at a store register, on heb.com, or on centralmarket.com using your H-E-B Credit Card; or on Favor delivery orders using your H-E-B Credit Card. 5% cash back limited to amount paid using your H-E-B Credit Card. 5% offer inapplicable pharmacy prescriptions; gift cards; restaurants; fuel; car washes; or purchases made on the H-E-B Go app, H-E-B Go kiosks, or in-store mobile point-of-sale systems (standard 1.5% cash back applies).

*H-E-B Visa Signature Credit Card cardholders are responsible for the payment of any and all charges associated with any goods, services, reservations or bookings purchased or arranged by the Visa Signature Concierge on cardholders’ behalf. Any such purchases or arrangements are solely between the cardholder and the respective merchant, and Visa is not a party to the transaction. All goods and services subject to availability. See full terms of service at visasignatureconcierge.com.

**In cases where one of the benefits is not available at a hotel, the hotel may provide a substitute benefit of equal value. Some hotels may provide one of the benefits as a standard feature of the room being booked. In those cases, the hotel may or may not provide a substitute benefit of equal value. Resort fees that cover any of the benefits are not reimbursable. Reservations must be booked either on a Visa Signature Luxury Hotel Collection website or through Visa Concierge for benefits to apply. Please consult the terms and conditions for each property.